Prepare for the post-pandemic surge
As gyms are open again, here’s what you need to know
As we begin to embrace normality again it is important to keep up with the crowd, know what changes have come about and how stay on top of your game now that we’re welcoming back the freedom we have all craved for so long.
One event that obviously grabs the attention is the reopening of gyms. The public are flocking back, desperate to lose those lockdown pounds and many of them will be looking to supplements to help them get the physique results they want; but how can you benefit from this? It could be the ideal time to start or expand your own health and wellbeing brand!
As well as weight loss products, another product we have seen a huge boom in is wellbeing and immune-boosting supplements such as Multivitamins and Vitamin D3, with a general sale increase of 29.8% UK, meaning that 70% of all UK adults are currently taking a health supplement… you’d be silly not to profit on those statistics!
Looking for a bit of inspiration to get you started? The Suppleform team have identified these “Lockdown Bestsellers”, both from our own website and market-wide:
These five amazing products have flown off the shelves as the months in lockdown have progressed, and we anticipate that interest will only increase now that freedom reigns and summer is approaching fast. Proven winners like these make a great starting point for your own brand. Whether you choose to sell in-store, in gyms or online you can expect your sales to boom.
Break into the market with these top tips
To help you on your way to building a solid brand we have launched an amazing Bundle Offer on our website containing the “Lockdown Big Sellers” so that you can dip your toe in the water with a selection of a few guaranteed top sellers, before diving in and committing to a higher quantity order… what more could you want?! This Bundle offers a great chance for you to see how products sell and what is most in demand in your area, it is a fantastic way to ease into the market without spending too much money before you have an established customer base.
So how do you go about starting your own brand? Firstly, know your target market. It is paramount that you do your research to find out who is buying what and in where. You’ll also need to think about your flavours, are you going down the niche route with a tropical twist of kiwi and mango or should you stick to the classics; chocolate, strawberry, and vanilla. These are all things we can help you with, without a doubt now is the time to enquire and get the wheels in motion.
It’s the perfect time to get social media savvy!
Over the past year we have seen a dramatic increase in the amount of people using social media to promote their businesses, the number of personal trainers using Instagram live, ZOOM and Skype to train their clients has multiplied tenfold. So, it is important that your brand is able to demand attention consumer’s timeline, and our amazing in-house design team are on hand to help you. Day in day out they create outstanding branding and labels that nobody will be able to scroll past. If you already have a brand identity and a good following now is the time that you need to expand; sales of health and well-being products have seen a 170% rise over the past year and are expected to continue climbing as we all battle to get our summer bodies in line before June 21st.
So don’t get left behind, seize the opportunity while the market is hot, and get your brand out there!
Comments are closed